The key to surviving and growing as a business is to be everywhere your customers can find you and this increases the chances of them finding you. And an online platform is a vital part of providing a presence everywhere. Why?⠀
Before the internet, access to information was a not so easy process. Since the age internet was brought upon us all, more and more people rely on it to look for products and services.
Why? Because the access for information is just available on your fingertip. And businesses which are not online risk losing growth.⠀
24 Hour Availability
Physical shops/office for most businesses have a specific amount of active working hours a day. Beyond that time frame, access to information about those businesses will be not available.
On the other hand, the internet is always available 24//7 (unless you live under the rock). This means information about your business is always available to your customers.⠀
Having an online presence allows you to interact with your customers through feedback, reviews and testimonials which in return provides a positive front.
Regular updates of blogs, articles and news related/regarding your businesses keep customers engaged and shows the market that your business is actively providing new information to your customers.⠀
Image how many customers reach you at your physical store/location or at your office. They normally need to take any mode of transportation, spend money and time in order from them to reach you.
Now, imagine if your customers can just access information from their fingertip while sitting in the comfort of their homes. If it is that simple, image how many people are willing to take that simple step to reach you.⠀
Since the age of the internet, traditional marketing methods such as flyers, banners are slowly becoming inefficient. The digital era provides a platform where marketing can be done through the internet.