- Sales opportunity at every hour
- Ecommerce retailers can enjoy the store timings are now 24/7/365, compared to the regular stores. In this way, retailers can increase their sales by boosting their number of orders. However, it is also helpful for customers as they can purchase products & services whenever they want no matter whether it is midnight or early morning.
- Low start up and running cost
- When you compare an online e-commerce website to an offline brick-and-mortar store, you can see a considerable difference in terms of the cost involved in both. Offline stores are more costly to maintain as various costs include rent, electricity, and maintenance. However, you can set up an e-commerce website at a fraction of the exact cost involved with little maintenance, no rent, and no electricity bills to pay.
- It’s more convenient
- Customers are increasingly recognizing how convenient buying online these days. People are now purchasing online during downtime at work, before the school run, and in bad weather instead of spending hours looking around physical stores, all times when it would be challenging to visit a business on the high street. Everyone now finds it simpler to shop around and make purchases without the trouble of doing so in a space that is not totally accessible, including busy parents pushing strollers and wheelchair users.
- Make your own rules for your ecommerce site
- You can also decide how you group and price products, and whether you want to offer free shipping. Offering something for free at the checkout process can influence online consumer behavior, as customers want to believe they are getting a good deal. You also don’t have to worry about the impact these changes have on your conversions, since you don’t owe a percentage of each sale to a third-party, like you would on a marketplace. With a website, you ultimately control your storefront and can test and validate what works for your online business.
- Can run the ecommerce business anywhere?
- An e-commerce website is accessible online, you don’t need to be concerned about hiring a salesperson, cashier, security guard, or receptionist. All you need to run the entire company from anywhere is a laptop and an internet connection. Yes, there might be some maintenance and security requirements, but they won’t come close to the price.
- Can be done ecommerce with fewer risk?
- Due to the lower likelihood of stealing, rogue employees, and product damage that frequently occurs in physical stores, operating an online store allows you to boost income while taking on less risk.
- Does ecommerce help to increase the customer reach?
- With proper ecommerce optimization, people across the world can find your online store and make a purchase. Regardless of the device that customers are using, an ecommerce website will put your business and its products in their hands. Anyone who wants something you sell only needs to pull out their laptop or smartphone, browse your website, and make the necessary purchases. They can make a purchase on your ecommerce store from the comfort of their own home.
